The adaptive marketing system
Oppira watches every move your competitors make, keeps your marketing playbook current, and turns strategy into content that's ready to ship. One system, no gap between insight and action.
Knowing isn't the hard part. Adapting is.
Most teams already see what competitors do. The gap is between seeing it and doing something about it: strategy docs go stale, content runs on autopilot, and the reaction lands weeks late.
One loop from signal to shipped
Three modules that hand off to each other. Intel spots the change, Playbook updates the plan, Studio ships the response. Then the loop starts again.
See what changed
Competitors tracked daily across social, ads, web, reviews and search. Distilled into alerts, insights and analytics you can act on.
Explore IntelUpdate the plan
A living marketing playbook: positioning, messaging, battlecards. It updates as the market moves, and logs every change and why.
Explore PlaybookShip the response
Calendar, posts, comments and ads generated from your playbook and brand kit. In your voice, on brand, ready to publish.
Explore StudioYour market, watched around the clock
Nine channels tracked every day. Oppira separates signal from noise and tells you what matters this week, why it matters, and what to do about it.
- Automatic daily tracking across social, ads, web, reviews and search
- Daily alerts with priority, so the important thing finds you
- AI insights: trends, opportunities and threats, surfaced weekly
- See through the feed: spot which "organic" posts are secretly boosted
"Big news: entry plans are 15% off for your first year. Limited time."
"Why we rebuilt our onboarding from scratch (and what it cost us)."
We lead with the lowest entry price in the category.
We lead with onboarding speed and support quality, priced fairly.
A strategy that never goes stale
Your positioning, messaging and battlecards live in one playbook. When Intel spots a change that matters, the playbook proposes an update. You approve it, and the system remembers why.
- A living marketing playbook, structured layer by layer
- Battlecards for every competitor, refreshed as they move
- Agent-proposed edits you accept or decline, nothing changes silently
- Full change history: what changed, when, and what triggered it
From decision to published, the same day
Studio does everything your scheduler does, publishing included, and adds what it can't: strategy-aware drafts, a content policy that guards every post, and creatives generated in your brand.
- Schedule and publish straight to your connected channels
- Calendar planned from your playbook, not from a blank page
- Auto-drafted comment replies with one-tap approve
- Your creatives become templates the AI fills with the right image, copy and pricing
New pricing counter-message applied to this week's LinkedIn and X drafts. Awaiting your review.
House rules every draft must pass before it can ship. The AI writes inside your guardrails, never around them.
Every incoming comment gets a reply drafted in your voice, waiting for a one-tap approve.
Upload a creative once. It becomes a template with mapped fields, so the AI knows which image, which logo, what copy and what pricing belongs on every post.
Don't operate a tool. Brief a team.
Three agents run the system with you. Intel watches the market, the Strategist keeps the playbook honest, the Planner turns decisions into scheduled work. You talk, they work, and you watch it happen.
Price-cut response brief
From signup to shipped in a week
No onboarding calls, no consultants. Add your competitors and the loop starts turning on day one.
Add competitors
Point Oppira at up to 12 rivals. Tracking starts immediately, across every channel.
First signal
Alerts and insights arrive as the first scans complete. You already know what changed.
Playbook drafted
Oppira drafts your positioning, messaging and battlecards. You review and approve.
First content out
Studio plans the week and ships your first on-strategy posts. The loop is turning.
Every channel your competitors use
Oppira pulls continuous signal from every surface your competitors show up on, and turns it into strategy and content.
Explore every capability in depth
Dedicated feature pages for each module: what it does, who it's for, and how marketing teams put it to work.
Automatic Daily Tracking
Never miss a competitor move. Everything tracked for you, every single day.
AI-poweredAlerts & Insights
Get notified the moment something important happens, with the "so what" attached.
AnalyticsAnalytics & Charts
Visualize competitor performance across social, ads and reviews.
AI-poweredChat & MCP Access
Ask anything about your landscape, in the app or from your own AI tools.
Built with marketing teams, not for demos
Oppira is shaped by the small teams who run it every week: founders, marketing leads and agencies who can't afford to react late.
"We found out about a competitor's price move at 9am and had a response post live by lunch. That used to take us two weeks and three meetings."
"The playbook is the first strategy doc we've had that doesn't rot. It changes when the market does, and it shows me exactly why it changed."
"I stopped screenshotting competitor ads into Slack. Oppira sees them before I do, and the calendar already reflects what we should do about it."
A resource library built for marketing teams
Skip the buzzwords. Real guides on how competitive intelligence works in practice, plus a glossary that defines every term you'll meet along the way.
What is Competitor Analysis?
The Complete Guide to Competitor Analysis for Modern Businesses
Read the guideHow to Do a Competitive Analysis (Step-by-Step)
A Practical, Step-by-Step Walkthrough for Conducting a Rigorous Competitive Analysis
Read the guideCompetitive Intelligence
The Complete Guide to Competitive Intelligence for Social Media
Read the guideEverything else you'd ask
Oppira is an adaptive marketing system for small teams. It runs one loop: Intel watches your competitors across social, ads, landing pages and reviews, Playbook keeps your marketing strategy current as the market moves, and Studio turns that strategy into content that is ready to ship. You go from signal to shipped without switching tools.
Oppira is built for small marketing teams, founders and solo marketers who need the competitive edge of an enterprise war room without the headcount. If you are responsible for both watching the market and shipping the marketing, Oppira does the legwork so you can stay the strategist.
Most competitive intelligence tools stop at the report. Oppira is a system: the intelligence flows into a living playbook, and the playbook flows into the content you actually publish. You do not just learn what a competitor changed, your marketing changes with it.
Oppira tracks competitors across Facebook, Instagram, X (Twitter) and LinkedIn, plus landing pages, Google and Meta ad libraries, Trustpilot reviews and open-web mentions. That is nine channels of signal, scanned daily, with no manual monitoring on your side.
Oppira uses public sources only: social profiles, ad libraries, competitor websites, review platforms and the open web. Scans run daily. There are no logins and no private data, nothing your competitors could not already see about you.
No. Everything goes through your review by default. Playbook changes are proposed and you approve them, and content is drafted and you sign off before it ships. Oppira does the legwork, but you stay the strategist and nothing goes out in your name without your approval.
Oppira has three plans. Free is $0 a month for full competitor monitoring. Basic is $49 a month and adds the marketing playbook, battlecards and custom reports. Pro is $79 a month and completes the loop with Studio. Annual billing saves about 15 percent, and you can cancel anytime.
Minutes. Name your competitors, connect your channels, and you are done. Your first alerts and insights arrive the same day, and a draft of your marketing playbook is ready within a few days of data.
That is exactly what the Free plan is: full Intel monitoring with no strings. Basic adds the playbook, battlecards and custom reports, and Pro completes the loop with Studio. You choose how much of the system you run.
Yes. Basic and Pro include MCP (Model Context Protocol) access, so you can connect Claude or other AI assistants directly to your tracked competitor data and ask questions from wherever you already work.
Most tools show you data. Oppira closes the loop.
Intelligence becomes strategy. Strategy becomes content. Start free and see your first playbook update this week.